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Privacy Policy

Last modified: 2021-06-24 Effective date: 2021-06-24.

1. Terms of Use

This privacy policy as well as our Terms of Use found here: (“Terms of Use”) govern your access of the Sentry Health platform, website, and , whether: (a) accessed on a computer connected to the internet at (the “Site”); (b) on the Sentry Health social media properties; or (c) by mobile phone (individually and collectively, (a), (b) and (c) are the “Product and Services”), as owned and operated by Sentry Health, an Ontario corporation having its registered address at 86 Angeline St. S Unit 200. Lindsay, Ontario K9V 3L5. Sentry Health Inc. (referred to in these Terms as “we”, “us” or the “Company”). Terms capitalized but not defined in this Privacy Policy have the meanings set out in the Terms of Use.


2. Introduction to the Privacy Policy

Sentry Health is committed to maintaining the confidentiality, integrity and security of any Personal Information (as defined below) about our subscribers to the Site. The Company strives to support individuals and business owners with the Product and Services, while respecting your privacy expectations and protecting your Personal Information. To demonstrate our commitment to protecting your privacy, we have developed this privacy policy (“Privacy Policy”), which describes how we will collect, use, disclose and protect your Personal Information through the Site. By accessing and/or using the Product and Services, you agree to all the terms and conditions of this Privacy Policy and the Terms of Use found here: and which are incorporated here by reference. If you do not agree to all the terms and conditions of this Privacy Policy and the Terms of Use, do not use the Product and Services.


3. Amendments to this Privacy Policy

The Company may amend or change this Privacy Policy at its sole discretion at any time, and in accordance with the amendment provisions set out in the Terms of Use. The use of the information we collect at any given point is subject to the Privacy Policy in effect at the time of collection. If we make any material changes, we will notify you by email or by means of notice on the Product and Services prior to the change becoming effective. We will post the most current Privacy Policy on the Product and Services, and your use of the Product and Services is subject to the most current Privacy Policy as posted on the Product and Services at any time. We encourage you to periodically check our Privacy Policy for the latest information on our current policy.


4. Contact Information

Please address any questions, comments and requests to our contact form at If you do not receive a satisfactory response please mail us at:

Victor Nguyen

Chief Information Security Officer

86 Angeline St. S Unit 203

Lindsay ON, K9V 3L5

Or via email:;
Or via fax: (705)328-1842


5. General

We may provide areas on our websites where you can post information about yourself and others and communicate with others or upload content. Such postings are governed by the Company’s Terms of Use. In addition, such postings may appear on other Product and Services or when searches are executed on the subject of your posting. We cannot control who reads your posting or what other users may do with the information you voluntarily post. Therefore, we encourage you to exercise discretion and caution with respect to your personal information.


6. Collection of Personal Information

6.1 Collection of information at registration. Registration is required if you want to use the Product and Services. [Health Care Providers may register at Other users may either sign in through and other social media sites or register using an online form located at] As part of this registration, we will require that you submit certain information that is relevant to the purposes of the Product and Services. We collect the following information (“Personal Information”) from our subscriber’s registration information: first and last name, date of birth, gender, phone number, email address, and password.

6.2 Mobile Device Location Information. Upon registration or the use of our location-enabled services on the Product and Services (for example, when you access services from a mobile device), we may need to collect and process information about your actual Global Positioning System location (including the latitude, longitude or altitude of your mobile device) and the time the location information was recorded. Some of these services require your personal data for the feature to work and we may associate location data with your device identification and other information we hold about you. If you wish to use the particular feature, you will be asked for your consent. If you do not want your location information collected when you use the Product and Services, please contact your device manufacturer or platform provider to determine how to disable the collection of this information.

6.3 Collection of information when you use the Product and Services. When you use the Product and Services, we automatically collect and store certain information about your computer or device and your activities including: the IP address of your computer; the unique mobile device identifier; technical information about your computer or mobile device such as they type of device, mobile device identification number, web browser, other browser information (e.g. size, connection speed and connection type), and operating system or platform; your preferences and settings (time zone, language, etc.); demographic information; platform use information and analytics; and your internet provider or mobile carrier name.


6.4 Collection of information submitted by you. You may send electronic information or physical documentation to us in the following forms: messages or transaction information relating to your interactions with our Health Care Providers (as defined in the Terms of Use); receipts, personal data in text and picture form; and other subscriber-generated content provided to us in the normal course of your use of the Product and Services, including but not limited to posts, profiles, comments, suggestions, forwarded messages, feedback information, usage information, transaction information and Traffic Data (as defined below).


6.5 Collection through interaction with the Product and Services. We may collect your Personal Information when you communicate it to us by use of one of our web forms or other interactions with the Product and Services, by email, or by any other means of communication.

The Product and Services offers publicly-accessible blogs and allows you to create personal profiles which can be seen by others (collectively, “Public Content”). This Public Content and any of the information you post to the Site, such as reviews, are intended for public consumption. You should be aware that any information you provide in this area may be read, collected, and used by others who access them. We take no responsibility for any information which you or your employees, agents, contractors and representatives post or publish on the Product and Services and you agree to indemnify and hold us harmless for any loss, cost, complaint, damage, claim or liability whatsoever arising from any such post or publication. We may post your testimonials along with your name on the Product and Services from time to time if such information is provided to us.

[If you are logged into social media sites such as, and you access but are not logged into the Product and Services, we may receive information from such social media site to make it easier for you to create an account on the Product and Services and show you relevant content from your friends on such social media. This information personalizes your experiences and helps you create an account. You can also connect your account on third party social media like, in which case we may collect and store information identifying your account with the third-party service.]

We may collect and store information (including personal information) locally on your device using mechanisms such as browser web storage (including HTML 5) and application data caches.

6.6 Traffic Data. “Traffic Data” is collected by the Product and Services and our third-party traffic analysis provider through the use of software that is included on the Product and Services as well as cookies that are stored temporarily on your computer. Together, these technologies help us manage our content by identifying which content is effective.

6.7 Use of Cookies and Usage Data. Cookies are small data files that are stored on a subscriber’s computer for record-keeping purposes. Cookies track where you travel on the Product and Services and what you look at. A session ID cookie expires when you close your browser. When you log into the Product and Services, your browser may ask if you want it to remember you as a registered subscriber of the Product and Services. If you accept, the session ID becomes a persistent cookie, which remains on your hard drive for an extended period of time. Although cookies are used by most major websites and are accepted by default by most web browsers, it may be possible to disable cookies via your browser settings. We use session cookies and usage data to make it possible to navigate the secure environment inside the Product and Services and to keep, and periodically track, information about you for the purpose of creating a personalized web experience and improving the Product and Services or measuring and conveying to others the performance levels of the Product and Services. We may link the information we store in cookies to any personally identifiable information you submit while on the Product and Services. This is for the purpose of creating a personalized experience within the Product and Services, to assist the Company in understanding its users and subscribers and designing improvements to the Product and Services, and for the purpose of collecting usage and performance metrics.

6.8 Online and Mobile Advertising. We may allow third parties to use cookies on the Product and Services to collect the same type of information for the same purposes as we do. Advertisers and advertising networks place advertisements on our websites and mobile applications. These companies as well as data analytics companies who service them may collect information, such as your computer’s IP address, browser information, mobile device ID, and search queries as you use the Product and Services. These companies also may use cookies and other technologies to collect data about you when you visit our Site. Cookies from advertising companies enable them to track your activity across various websites where they display advertisements and record and associate your activities, so they can show advertisements that they consider relevant to you. We do not have access to or control over the cookies that these third-parties use.

6.9 Use of Analytics Tools. The Product and Services may from time to time implement other third-party analytics services that also use cookies. We will ensure that no personally identifiable information is included in those cookies. If the use of cookies by any service provider differs materially from the practices already listed, we will revise this document accordingly and notify existing customers of the change(s). Other cookies created by the Product and Services are used to secure your login session and to help ensure the security of your account. Such cookies are unrelated to the aforementioned traffic analysis and are never shared with third parties.

6.10 Location Data. When you access the Product and Services using a web browser or other application, we may gather and store certain types of information including: traffic data from your browser, your IP address, location, GPS signals sent by a mobile device, cookie information, and the pages you visit on the Product and Services. Traffic data is helpful in identifying and fixing problems with the Product and Services.

7. Use and Disclosures of Personal Information

The Company will not use or disclose Personal Information for purposes other than the identified purposes of the Product and Services. We may use your Personal Information (defined above) to:

a. provide services to our Health Care Providers;

b. enforce our Terms of Use;

c. provide customer service and support, administrative messages, resolve disputes, and troubleshoot problems including helping third-party service providers fulfill their functions;

d. fulfill your requests for certain features of Product and Services;

e. customize, measure and improve the Product and Services;

f. offer or provide you with products or services including providing you information relating to receipts, technical notices, updates and security alerts;

g. inform you of targeted marketing, service updates, and promotional offers unless you opt out;

h. assist us to measure our performance and to share performance information with others;

i. comply with legal or regulatory requirements (as described below); and

j. fulfill other purposes, subject to your explicit consent

7.2 Third-party Disclosure. We may share personal information or feedback with affiliates, third-party vendors, consultants and other service providers who work for us. We may share your first name and comments or feedback with third-parties. We will not tie any other information, other than your first name, that can identify you to your comments or feedback. However, third-parties may be able to tell who you are from your comments, particularly if you provide your full name or your contact information in the comments.

7.3 Surveys. From time to time, the Company may offer you the opportunity to participate in contests, giveaways and other promotions. Any information submitted in connection with such activities will be treated in accordance with this Privacy Policy, except as specifically set forth in the rules for those contests, giveaways or promotions. From time to time, the Company may also ask you to participate in surveys designed to help us improve the Product and Services. Any Personal Information provided to the Company in connection with any survey will be used only in relation to that survey and as elsewhere set forth in this Policy.

7.4 Acquisition of the Company. In the event that the Company, or all or a portion of our business, or one or more of its divisions, is acquired by one or more third parties as a result of an acquisition, merger, sale, reorganization, consolidation, liquidation or another similar transaction, your Personal Information shall be one of the transferred assets.

7.5 Retaining Information. We may retain your personal information while you have an account with us and thereafter for as long as we need it for purposes not prohibited by applicable laws and subject to the provisions in our Terms.

7.6 Legally Compelled Disclosures. Notwithstanding the foregoing, the Company reserves the right (and you authorize the Company) to share or disclose your Personal Information when the Company determines, at its sole discretion, that the disclosure of such information is necessary or appropriate:

a. to enforce our rights against you or in connection with a breach by you of this Privacy Policy or the Terms of Use;

b. to investigate or respond to suspected illegal or fraudulent activity or to protect the safety, rights, or property of us, our users, or others;

c. to prevent prohibited or illegal activities; or when required by any applicable law, rule, regulation, subpoena, or other legal process.

7.7 To Provide Services to our Health Care Providers. The Company makes its Website and the Product and Services available to Health Care Providers for a variety of uses, as described in our Terms of Use. In order to provide the Product and Services to our Health Care Providers, the Company collects certain Personal Information such as contact and registration information from the Health Care Provider employees signing up on behalf of the Health Care Providers.

For Health Care Provider users who register to use our Product and Services, we will collect Personal Information related to the Health Care Providers, including business contact name, email, phone number, address, as well names of practitioners and their specialties. We collect this Personal Information to connect Health Care Providers with prospective patients and clients.

When Health Care Providers Users engage the Company to provide Product and Services, we collect and analyze data related to our Health Care Providers customers on their behalf, such as: Appointments, name and contact information, fee schedules, communications (such as, interactions, telephone and video calls).Some of the Personal Information received by Company in connection with the Product and Services may be provided by Health Care Providers that are subject to health information data protection laws and regulations. In the United States, this includes rules issued under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and Health Information Technology for Economic and Clinical Health Act of 2009 (HITECH), that govern the use and disclosure of certain individually identifiable health-related Personal Information (“Protected Health Information”) by covered entities and their business associates.


When we receive Protected Health Information, we may do so as a “Business Associate” of the Health Care Providers under an agreement that, among other things, generally prohibits us from using or disclosing the Protected Health Information in ways that are not permissible by the Health Care Providers themselves, and requires us to implement certain measures to safeguard the confidentiality, integrity, and availability of the Protected Health Information. When we act as a Business Associate, we may be subject to certain laws and regulations, including certain HIPAA rules, that govern our use and disclosure of Protected Health Information and that may be more restrictive than otherwise provided in this Privacy Policy.

In this role, the Company is a data processor, processing data upon instruction from such Health Care Provider in order to provide the Product and Services. This data is shared only with the Health Care Providers.

In Canada, the Company is a service provider and may act as a service provider, information manager or electronic service provider under applicable privacy legislation, including Ontario’s Personal Health Information Protection Act (PHIPA) regulations.

7.8 Improvement of the Product and Service. To improve our products and services the Company uses demographic information collected about our users for our own business purposes, including forecasting demand for our products and services, improving our products and services and creating a personalized experience through targeted offers. Personal Information is not shared with third parties for these purposes.


8. Disclosure of Payment Card Information

To use certain services on the Product and Services, we may require credit or debit card account information. By submitting your credit or debit card account information through the Product and Services, you expressly consent to sharing of your information with third-party payment processors, other third-party service providers, and applicable businesses.

8.1 Data Retention and Account Termination. Businesses may terminate their account by pressing the unsubscribe button located in the settings tab of their business dashboard panel. After thirty (30) days of receiving a termination request, the business profile, including all offered promotions, will be removed from the Product and Services, but we may retain information about you for the purposes authorized under this Privacy Policy and our Terms unless prohibited by law. For example, we may retain information to prevent, investigate, or identify possible wrongdoing in connection with the Product and Services or to comply with legal obligations.

8.2 Consent and Privacy Settings. By using the Product and Services, you consent to the collection, use and disclosure of your Personal Information by us in the manner described in this Privacy Policy. You may always opt not to disclose certain Personal Information, but which may restrict access certain features of the Product and Services. For example, your name and email address are necessary to complete the registration process. At any time after registration, you may opt out of most email communication from us by clicking on the opt-out link at the bottom of our emails, or by contacting us at the contact details listed above. However, we may still contact you for administrative purposes. Withdrawing consent will not apply to actions the Company has already taken based on your prior consent.

By providing your mobile phone number, businesses expressly consent to receive direct dial calls from us for any urgent and administrative issues. When you sign up for an account, you are opting in to receive emails and notifications from the Product and Services and other Product and Services users such as businesses signed up with the Product and Services.


9. Accuracy of Information and Individual Access

The Company relies on you to ensure that the Personal Information you enter into our system is as accurate, complete and up-to-date as necessary for the purposes for which it is to be used. You may make changes or corrections to your Personal Information at any time by request to the Company via email and contact information, as provided herein. [You may review or update your personal information by clicking your settings tab in your dashboard or in the menu located within your personal profile.]

When updating your personal information, we may ask you to verify your identity before we can act on your request. Unless required by law, we may reject requests that are unreasonably repetitive, require disproportionate technical effort, risk the privacy of others, or would be extremely impractical. Where we can provide information access and correction, and when required by law, we will do so for free.

We also make every effort to ensure the accuracy of the information in our reports, displays, articles and support queries. However, you must verify all information created from your use of the Product and Services.


We recommend that you consult a professional before completing any government or regulatory filing or otherwise relying upon the information, as the use of this information is at your own risk. You are responsible for ensuring that the information you have entered into our system is accurate, reliable and complete.

10. Healthcare Providers Access for your Employees or Contractors

If you are a Health Care Provider, in order for you to use certain features of the Product and Services, you may be required to provide Personal Information relating to your employees, agents, contractors and representatives (“Company Representatives”) from time to time. You acknowledge, and represent to us that you will not share your subscriber identification, and rather that your Company Representatives shall register for their own subscriber accounts on the Product and Services. You agree to indemnify and hold us harmless for any loss, cost, complaint, damage, claim or liability whatsoever arising from your disclosure to us of Personal Information relating to your Company Representatives to enable us to set up a user id for such Company Representatives.

11. Third Party Service Providers

We may share your Personal Information with service providers who help us to run our operations or to otherwise fulfill your request or as required by law. Our service providers are restricted from using your Personal Information in any way other than for the service they are providing. We ensure that such third parties maintain reasonable and appropriate safeguards. You own your data in accordance with the rules for subscriber generated content set out in the Terms of Use and can download your own data via the Product and Services at any time.

12. Business Transfers

We may share information from or about you with subsidiaries, joint ventures, or other companies under common control, in which case we will require them to honour this Privacy Policy.

13. Links to Other Websites

Links to sites controlled or operated outside of our domain (each individually a “Third-Party Site” and collectively the “Third Party Sites”) are provided as a convenience to you only and do not imply an endorsement by us of a Third-Party Site or the company it purports to represent. We do not assume any responsibility for information and materials found on, or the privacy practices of, a Third-Party Site. This Privacy Policy does not apply to a Third-Party Site.

14. Security Measures

We take your privacy very seriously. Our security measures strive to adhere to PHIPA applicable legislative requirements (including PHIPA and HIPAA), as well as with the best practices of health care providers. To keep your Personal Information secure, you are required to safeguard your subscriber name and password information in accordance with the Terms of Use.

In addition, we restrict unauthorized access through protective policies, procedures, and technical measures, including:

a. providing reasonable physical and electronic safeguards with regard to the storage of Personal Information;

b. limiting access to your personal Information to those employees or contractors who we reasonably believe need to come into contact with that information to provide products or services to you or in order to do their jobs; and

c. governing employees and other contractors by strict standards and policies to ensure that Personal Information is secure and treated with the utmost care and respect.

Please note that no data transmission over the internet or otherwise can be guaranteed to be completely secure. As a result, while we strive to protect your Personal Information, we cannot warrant the security of any information you transmit to us, and you do so at your own risk.

If you have a security related concern, please contact us at the contact details provided above. We will work closely with you to ensure a quick and personal response to your concerns.

15. Disclaimer


16. Notifications

We will never send email messages to customers requesting confidential information such as passwords, credit card numbers, or social security or social insurance numbers. Please do not act on any such emails as you may compromise your Personal Information by replying or by following links to a fraudulent website.

17. Miscellaneous

If any portion of this Privacy Policy is deemed unlawful, void or unenforceable by any arbitrator or court of competent jurisdiction, this Privacy Policy as a whole shall not be deemed unlawful, void or unenforceable, but only that portion of this Privacy Policy that is unlawful, void or unenforceable shall be stricken from this Privacy Policy. The insertions of headings are for convenient reference only and are not to affect the interpretation of this Privacy Policy.

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